TikTok Ecommerce 101: Why Your Business Should Be on TikTok

If you’ve got a product or service to sell, you need to start thinking well-nigh your TikTok ecommerce strategy. In specimen you haven’t noticed, TikTok is no longer just a place to learn trending dances or alimony up with Gen Z. It’s moreover where millions of people go to discover products and, ultimately, spend some cash.

In fact, the haunting video platform has carved out a whole new niche in the social selling market. As increasingly and increasingly users turn to the app with the intent to buy, TikTok leans increasingly into its position as a shopping powerhouse. So much so that the trademark is reportedly planning to build its own U.S. fulfillment centers.

So this begs the question: is TikTok the new (social media) Amazon? It’s too early to tell, but we know for sure that this is one place you should be if you’ve got something to sell.

What is TikTok ecommerce and why is it important?

TikTok ecommerce is the act of using the popular video app to sell a product or service. There are several TikTok commerce tools for sellers that make it easy for users to view and buy products in a matter of seconds.

Depending on their location, some companies and creators can build out their own TikTok storefronts that indulge users to scan and purchase directly within the app. Simple integrations for Shopify, Square, and other ecommerce platforms let sellers create web stores quickly.

Regardless of location, all sellers can—and should!—put product links directly into their videos and bios so users can click and buy from an in-app browser. That ways people can instantly buy things they’ve just seen on their feed.

So why should you be using TikTok for ecommerce, exactly? Well, for one: TikTok is like a self-ruling storefront in a really rented shopping mall. In fact, research shows that 35% of TikTok users have bought something off the platform and 44% of users discovered products through ads and content posted by brands.

When you consider that TikTok has over a billion monthly zippy users, you can see how much untapped selling potential exists on the ForYouPage and beyond. In short, TikTok and online shopping are a match made in social commerce heaven.

3 reasons why your merchantry should be on TikTok

Need increasingly proof? Here are a few key reasons why it’s worth your while to put some time and effort overdue ecommerce on TikTok.

1. You’ll increase sales

If you’re reading this, you’re probably looking for new ways to get increasingly sales online. We know that TikTok is one of the first places users go to get the scoop and pull the trigger on new products. And there’s a reason for that.

Studies show that people view TikTok as “authentic, genuine, unfiltered, and trendsetting.” This ways there’s less picture-perfect, over-filtered content like you’d find when looking at Facebook and Instagram ads.

The realness signals to users that they’re not stuff sold something they don’t need. That translates to increasingly trust in the message and, ultimately, increasingly sales.

2. You’ll uplift your SEO strategy

Earlier this year, Google Senior Vice President Prabhakar Raghavan said 40% of young people turn to TikTok or Instagram to find a place to eat lunch. As a result, the search engine has reportedly begun showing TikTok videos in Google search results.

That ways that, so long as you properly optimize your organic videos and paid ads (more on that below), you have a endangerment of them showing up when people search keywords and phrases well-nigh your product or brand.

3. You’ll reach a whole new audience

If you’re looking for ways to promote your product or service to a younger audience, selling on TikTok is not a suggestion but a requirement. That’s considering 63% of Gen Z use TikTok on a daily basis. Comparatively, 57% use Instagram and 54% use Snapchat each day.

But that doesn’t midpoint Gen Z is the only group seeking a shopping wits on the app. Millennials and Gen X’ers are increasingly increasingly likely to hang out on the app, with over 30% of users falling into the 25 to 44 age range. Promoting products on TikTok helps you get your message to a younger regulars and reach users who aren’t may not be on your cadre platforms.

How to momentum higher TikTok conversion rates for your business

A good ecommerce strategy on TikTok should focus on two things: racking up increasingly views on your videos or ads and then getting viewers to take action. Whether that be to click a link, follow you on Instagram, or make a purchase, you need to focus on getting users to convert. Don’t worry, it’s easier than it sounds!

Users find your storefront and products through videos, so you need to start by making them attention-grabbing, engaging, and easy to find. Once you have their attention, though, you need to get them to click your link in bio and calls to action, visit your storefront, and make a purchase.

Boom: conversion rates through the roof!

Embrace hashtags and keywords

There’s a reason why The New York Times called TikTok “the new search engine” for Gen Z. A huge permafrost of younger internet users skip the search engine perfectly and start on TikTok or Instagram to search for things like what books to read, the weightier places to get brunch, and where to find cute dresses.

Hashtags and keywords tell the algorithm what your post is well-nigh and help users find it. They are expressly important for helping people discover your content, plane if they don’t follow you. Alimony a tropical eye on the top trending hashtags on TikTok and include them in your captions.

And don’t forget to add keywords to captions and text within your videos. To discover what people are searching for on TikTok, unshut the app and type your main search term into the search box. Before you click “search,” note the suggested keywords in the dropdown list.

These are worldwide terms people are searching for on the app and they can help you icon out which words to use in your videos.

Add a chatbot to your online store

If you’re directing users to your website from the TikTok app, make sure someone is waiting on the other end to help tropical the sale. Implementing a Shopify chatbot, for example, can help guide users through the ownership process and provide them with unique, customized recommendations.

Choose a chatbot that uses conversational AI, like Heyday, to help uplift sales once potential customers go from TikTok to your website. Heyday has its own Shopify app, which makes it super simple to integrate into your online store and can help you increase sales.

Get a self-ruling 14-day Heyday trial

Post TikTok ads (and target them to your user)

Here’s a crazy stat for you: TikTok ads reach nearly 18% of all internet users 18 . That’s over 884 million people. Naturally, not all of those people are going to be interested in your specific product or service. And that’s OK, as long as you tailor your TikTok ads for ecommerce to the users that likely will.

Here’s how to create a targeted TikTok razzmatazz campaign. When placing an ad, tap on “custom audience.” Here you can select gender, age, and interests. Select interests that uncurl with your product or service to help find your target user.

Catering to your platonic user wiring will help conversion rates soar.

Start ads with a really good hook

The TikTok feed is designed to be infinitely scrollable and addictive. That ways that if a video doesn’t instantly capture a user’s attention, they’re likely to alimony on scrolling. Make sure the videos you segregate for TikTok ads have a snappy, enticing intro.

You’ve only got well-nigh three seconds to get a user to pay attention, so make it count. Whether it be with a tricky sound, an eye-catching visual, or a satisfying action, your goal is to get people to stop scrolling. See: the croaky egg in this top-performing TikTok ad by Rocket Money.

Blend in and alimony an eye on trends

Unlike other social media marketing strategies, with TikTok, you unquestionably want your videos to tousle in with the crowd. At least in some ways. That’s considering if a user instantly clocks your video as sponsored content or an ad placement, they’re likely to instantly swipe up. In other words: don’t be suspicious, as the trending sound says.

Whether you’re making ads or regular videos for the feed, be sure your content looks and feels like pure user-generated content on the app.

Here’s how to do it:

• Partner with creators to make videos well-nigh your products
• Skip the sets, scripts, filters, and fancy lighting
• Use trending sounds
• Make videos with the latest trends

A unconfined example of a trademark using TikTok trends to promote their products is Chipotle’s recent super-viral collab with Corn Kid that racked up over 8 million likes.

@chipotle

Wait for it #corn

♬ original sound – Chipotle

Add calls to whoopee (CTAs) to your ads

Calls to whoopee are short, linked buttons that towards at the marrow of TikTok ads. These indulge people scrolling their feed to go from viewer to potential proprietrix without having to lose their spot in the feed. In other words, they’re an spanking-new tool for boosting conversion rates on TikTok.

When posting a promoted video, the app lets you select from a list of predetermined CTAs, such as “Learn More,” “Book Now,” or “Sign Up.” You’ll be worldly-wise to turn the short phrase into a clickable sawed-off that directs users to a landing page on your website or store.

Choose a landing page URL that matches the user’s intention and makes it easy for them to well-constructed the desired whoopee in as few clicks as possible.

Add product links to videos and your bio

TikTok now lets some ecommerce brands and creators add links directly into videos. Unfortunately, this TikTok shopping full-length is still only misogynist in select markets. If you have it, you should make sure to unchangingly link to the products referenced in your videos so users can immediately purchase.

If you don’t have this feature, be sure to add a link to your store in your bio. In the caption of the video, let users know they can purchase the product directly from that link. You can moreover host TikTok LIVE shopping events and show product links while you demonstrate them.

Source: TikTok

Manage your brand’s TikTok presence with Hootsuite

With Hootsuite, you can manage your brand’s TikTok presence slantingly all your other social media profiles.

From one intuitive dashboard, you can easily:

• schedule TikToks
• review and wordplay comments
• measure your success on the platform

Or use Hootsuite to schedule your videos in advance with personalized timing recommendations.

Try Hootsuite self-ruling for 30-days

TikTok commerce examples of brands that are doing it right

The Beachwaver

If you’re looking for a TikTok ecommerce store that leverages all the weightier selling strategies, turn to the feed of The Beachwaver Co. The. maker of the viral rotating curling iron uses an in-app storefront, link in bio, influencer collabs, and attention-grabbing paid ads to convert users.

@thebeachwaver

@xtinequinn learning from the best!! Celeb stylist @sarahpotempahair #beachwaver #hairtok #christinequinn

♬ suono originale – arlxrt

Kaja Beauty

Kaja Beauty is a Korean eyeful trademark that’s leading the way on social media. With nearly 2 million followers and counting, this brand’s robust TikTok ecommerce strategy includes using the app’s native storefront tool, link in bio, paid ads, and satisfying ASMR videos featuring their products.

@kajabeauty

Have you missed our #ASMR content? We’re when with our scheduled programming #kajabeauty #satisfying #oddlysatisfying #kbeauty

♬ original sound – Kaja

Flex Seal

Though Flex Seal doesn’t have its own TikTok storefront, the rubberized liquid maker has a knack for creating content that goes viral. Its feed is packed with attention-grabbing videos of the product in use, often featuring viral sounds and trends. Flex Seal’s efforts have worked, with several of their organic videos reaching over 10 million views.

@getflexseal

Who else can do that? #flextape #philswift #funny #meme #tiktok

♬ eat.my.dirt made this audio – decomposed

TikTok ecommerce FAQ

Is Shopify on TikTok?

If you love using Shopify to grow your online sales, you’ll be happy to learn that Shopify is on TikTok. The popular commerce tool has a profile on the app and often posts its own short-form video content. There is moreover a Shopify integration that helps you manage your TikTok orders from within the tool.

Source: Shopify

How can I put my shop on TikTok?

Ready to create a native shop within the TikTok app? First, you’ll need to create an worth on the TikTok Seller Center. If you meet the requirements to unshut a TikTok store, you’ll have to upload a few necessary documents, add your products, and then link your wall account. From there, you’ll be worldly-wise to sell directly from your TikTok profile.

How can I sell on TikTok?

Unfortunately, not everyone is unliable to build a TikTok shop to exhibit and sell products directly from their profile. Currently, this full-length is only misogynist to sellers in unrepealable countries who meet unrepealable requirements.

If you don’t qualify for TikTok Seller Center, don’t worry! There are other ways to sell your products on TikTok. You can hands add product links to your ads and videos to uncontrived users to your ecommerce site so they can scan and buy without leaving the app. You can moreover momentum traffic by using a link in bio tool.

Be sure to read our guide on setting up a TikTok shop for increasingly information and guidelines on who can unshut a store on TikTok.

What is the Tiktok conversion rate?

The TikTok conversion rate is the percentage of viewers who took a specified whoopee on your social commerce post. In other words, if 100 people viewed your video and 10 people clicked on your in-post product link, your conversion rate would be 10%.

So with this in mind, what is a good TikTok conversion rate? It varies profoundly depending on what you’re selling, who your target regulars is, and how much effort you’re putting into conversion-focused video. All things considered, a good conversion rate could be as low as 3%.

Engage with shoppers on social media and turn consumer conversations into sales with Heyday, our defended conversational AI chatbot for social commerce retailers. Deliver 5-star consumer experiences — at scale.

Try a self-ruling 14-day Heyday trial

The post TikTok Ecommerce 101: Why Your Merchantry Should Be on TikTok appeared first on Social Media Marketing & Management Dashboard.