6 Must-Have Social Media Tools for Real Estate Agents

In the old days, realtors had to market themselves on bus stops, billboards, and newspapers. How vintage. While traditional marketing is still effective, competitive realtors know social media marketing takes the cake. They moreover know to be the best, you need the weightier social media tools for real manor agents.

To alimony up with the digital rat race, you’ll need a kitted-out toolbox full of social media apps for real manor agents.

Curious to know what’s in your competitors’ bag of tricks? This blog will imbricate the six must-have tools your industry knows and loves.

What real manor marketers should squint for in a social media tool

Are you looking to curate a whole new set of resources? Or overhaul your existing go-to list? To do so, you’re going to need to know what to squint for.

Here are ten must-have capabilities real manor marketers squint for in a social media tool.

Social media scheduling

The worthiness to schedule posts in whop wideness multiple social media platforms allows you to plan and organize your content powerfully and efficiently. Don’t be one of those realtors scrambling to get your post out between showings.

Multiple social media platform integration

Tools that indulge you to manage Facebook, Instagram, LinkedIn, or Twitter from a single dashboard can help you save a lot of time.

Content curation

Don’t stress yourself out coming up with and curating content all on your own. Get a tool capable of profitable you in pulling together and ideating relevant and engaging real manor content, like articles, blog posts, images, videos, and infographics.

Analytics and reporting

Any realtor worth their salt knows marketing efforts need to result in unprepossessed nonflexible dollars. Robust analytics and reporting features provide insight into your social media performance, regulars engagement, reach, and other key metrics. Your tool should help you track the effectiveness of your campaigns and prove your ROI.

Social listening and monitoring

You’re going to want to know what the public sentiment of your trademark is. And stay up-to-date on industry news and competitor coverage. With social listening, you can monitor trademark mentions, keywords, hashtags, and conversations related to the real manor industry in real-time.

Team collaboration and workflow management

Collaboration and workflow management are important for realtors who work in teams. A good tool can facilitate collaboration among your colleagues, coordinate social media efforts, assign tasks, and streamline workflows. This will save time and modernize efficiency in managing social media campaigns.

Brand management and compliance

If you’ve outsourced your social media marketing or are a marketer hired by an agent, make sure your trademark consistency is on point. This will protect the brand’s online reputation and create a cohesive digital experience.

Sentiment analysis

This social listening sufficiency is pretty advanced, but analyzing sentiment by gathering insights from social media conversations or trends in the real manor industry can help you to identify trends and transmute your marketing strategy accordingly.

Social media advertising

A tool that allows you to hands ventilate on social is a no-brainer. Find one that allows you to create, manage, and track paid social media campaigns within the same place. This will help automate your razzmatazz campaigns and increase your visibility.

Mobile app support

There’s nothing worse than running into an unsolvable issue without wangle to consumer support. As a realtor, you’re likely too rented to troubleshoot software on your own time. Be sure your tool has consumer support capabilities.

6 of the very weightier social media tools for real manor agents

There’s a sea of social media apps for real manor teachers out there. Trying to pick one or two without direction will have you drowning in choices.

Below, we’ll imbricate six of our favorite social media tools for real manor agents, each designed for smooth social media sailing.

1. Hootsuite

Number one with a bullet is Hootsuite. And yes, we are a bit biased. But plane before I wrote for Hootsuite, I used the platform. Hootsuite’s known for its integration, scheduling, and supersensual reporting features, but there are many lesser-known capabilities you don’t want to sleep on.

OwlyWriter, for example, will generate social media captions for you directly in the platform with built-in Grammarly Pro, so you’re unchangingly grammatically correct. And the AI-based Weightier Time to Post full-length analyzes your regulars wiring and then tells you when they’re online and likely to engage.

Source: Hootsuite

Pair all of these with the hashtag generator, which uses AI to unriddle your post and suggest relevant hashtags, and you’re left with fully-optimized content in seconds.

When you squint for social media tools for real manor agents, you want to find something multi-use. Hootsuite covers all of the capabilities mentioned whilom (and more).

Realtors, in particular, should pay sustentation to these key features:

• Hootsuite’s social media planner lets you hands schedule and stay on top of your content campaigns.
• Track performance wideness all platforms, schedule posts from one place, and have a single-source messaging platform.
• Hootsuite Impact takes analytics one step further, permitting you to track social customers all the way through your sales funnel and present your findings with custom graphs and charts.
• Social listening and sentiment wringer through the Brandwatch tool (more on this below) requite you an inside squint into what your regulars thinks of you.
• If you’re a larger real manor agency, a real manor marketing agency, or you’ve hired support, then Hootsuite’s collaboration capabilities are key. You can interreact amongst team members with multiple logins and requite members of your team variegated limitations.
• Using OwlyWriter to generate original social media captions will save you so much time.
• Reading and responding to all of your messages in one place. Hootsuite’s inbox gives you a single platform to perform all polity management.

Price: Self-ruling with a 60-day trial. Paid finance start at $99 monthly.

Try Hootsuite for free. You can cancel anytime.

2. Canva

Canva is a non-designers dream for creating aesthetically pleasing content. Your social platforms matter as much as your IRL physical appearance. You want to towards polished, put-together, and professional.

Canva allows you to diamond on-brand digital marketing resources with minimal effort. You can use pre-made templates configured for each platform or create your own templates to be rinsed and repeated as you see fit.

While Canva makes it easy for you to create simple designs, it does come with limitations. Self-ruling finance have limited templates, you cannot create original graphics, and you can’t download raw files to your computer. That stuff said, for most realtors, it gets the job done.

Pro tip: You can use Canva within Hootsuite!

Source: Canva

Key features for realtors:

• Platform-specific dimensions
• Realtor-specific templates
• Intuitive diamond elements

Price: Self-ruling with Canva Pro finance starting at $119.99 annually.

3. Animoto

Global averages for 2023 show consumers watch 17 hours of video content a week. That’s an unshortened waking day. This implies people once slosh a lot of video razzmatazz — are you part of the conversation?

When you’re listing a new property, requite your regulars a taste with a video tour to promote online engagement and pique interest IRL.

@metroguiderealty

Presenting a Fully-Furnished 6BR Modern Industrial House for Sale in Antipolo City Floor Area: 610 sqm. Lot Area: 491 sqm. For Inquiries and to Book a Viewing contact: 0917-8204088 Jake Bautista Licensed Real Manor Broker #Antipolo #Antipolohouseforsale #Antipolohousetour #Dreamhome #Dreamhouse #housetourph #realestateph #Metroguide #MetroguideRealty #manifesting #propertyph #realestateph

♬ original sound – MetroGuide Realty – MetroGuide Realty

While it’s an constructive marketing tool, rented realtors may timber at the necessary time investment into creating video content. That’s where Animoto comes in. With Animoto, you can stitch together still photos and video clips and hands add your narration.

But that’s not all, folks. Animoto also offers real estate-specific video templates you can use for tours, listings, testimonials, and ads.

Pro tip: Try creating video content of the surrounding neighborhood to stand out from the crowd.

Source: Animoto

Key features for realtors:

• Real estate-specific video templates
• Drag-and-drop video maker makes it easy for non-designers (like realtors) to create professional, personalized videos.

Price: Self-ruling with paid finance starting at $96 annually.

4. Venngage

Venngage is like Canva’s buttoned-up cousin. This diamond platform is specifically catered to professionals with easy-to-edit infographics, charts, and other assets.

Real manor content can be so much increasingly than unshut house tours and new listings. You can use your platform to educate your regulars and grow your following, solidifying your brand’s reputation in the process.

@tsairealestate

Tag someone lanugo below! #realestate #realtoroftiktok #vancouverrealestate #vancouverbc

♬ original sound – Realtor & Mentor | John Tsai

Use Venngage’s templates to create professional infographics, reports, mindmaps, or timelines to help your regulars visualize the home ownership or selling process.

As an aside, you can moreover use Venngage to diamond print materials like brochures.

Source: Venngage

Key features:

• Real estate-specific templates for infographics, reports, mindmaps, and timelines
• My Trademark Kit allows you to save your branding within the platform

Price: Self-ruling with paid finance starting at $120 annually.

5. Brandwatch

Sentiment wringer and social listening through Brandwatch indulge you to track and unriddle mentions and market activity.

This data will inform you what people are saying well-nigh you when you’re not in the room and whether or not it’s positive, negative, or neutral.

You can track industry trends as they develop, joining the conversation at the optimal moment. Oh, and did we mention Brandwatch integrates seamlessly with Hootsuite?

Source: Hootsuite

Key features to watch out for:

• Brandwatch’s integration with Hootsuite makes it easy to use
• Data from 95m sources, including blogs, forums, social networks, news, videos, and review sites
• Real-time conversation sentiment wringer (this can really help in a potential crisis)
• Brand mention monitoring
• Advanced sentiment and email alerts for important trends
• Stream filtering by authors, categories, tags, and increasingly for targeted listening

Price: Varies, depending on your needs and whether or not you have a Hootsuite subscription.

6. Chatfuel

Imagine having a robot teammate who replies to all of your messages for you. That’s what Chatfuel is, a bot teammate that takes superintendency of most of your messages, schedule appointments, and help with lead generation.

Your Chatfuel bot can ask prospects whether they’re ownership or selling, well-nigh any special requests, and source their contact information. Then, it provides you with a tidy package of information.

Chafuel can handle routine property inquiries online, giving you increasingly time to focus on higher-priority tasks, like latter deals.

Source: Chatfuel

Key features to watch out for:

• Automated discovery questions and provide a natural consumer journey
• Appointment scheduling
• Capture contact information for prospective buyers
• Lead generation and qualification
• Route prospective buyers or sellers to your agents, if you’re an agency
• Provide your regulars with information well-nigh a property
• Rent calculator
• Answer ownership and selling FAQs

Price: A self-ruling trial includes 50 conversations per month, with pricing rising up to $59.99 per month for 3,000 conversations.

FAQs well-nigh real manor social media tools

What social media should realtors use?

The social media platform that will serve you weightier depends on your goals. If you get specific with your social strategy, you can tailor your content to the regulars on each platform. Then, serve them content designed to meet your goals.

Facebook and Instagram’s visual-forward platforms can help you showcase your property listings.

Psst: If you don’t have a real manor Facebook page, trammels out our guide.

LinkedIn is known for B2B networking, so your content on this platform should focus on towers relationships with other professionals.

TikTok can help build your personal brand. Have fun with it, and requite people a reason to follow you.

YouTube’s long-form video capabilities requite you the opportunity to show off your listings in detail and publish longer thought-leader or educational pieces. This can both increase sales and remoter your trademark presence.

Here are some specific real manor post ideas you can steal, and here is an unshortened guide on picking the right social platform for your real manor business.

How do you optimize social media for real estate?

Optimizing social media for real manor marketing requires a multi-pronged approach.

Keep your individual platform content specific to your audience. Beyond that, be sure to have resulting and uniform branding wideness all touchpoints. Using high-quality visuals for your property listings will help entice people to click through and engage.

And, of course, create a social media content schedule and stick to it. Lastly, make sure to monitor and unriddle your social media analytics to proceeds insights and transmute your social media strategy.

How do I promote myself as a realtor on social media?

Be sure to include content well-nigh yourself in your social strategy. This can be thought-leader editorial wares you’ve written, posts well-nigh your real manor milestones, or plane personal stories.

Don’t forget to engage with people to build a loyal following.

Do real manor teachers use social media?

Absolutely. In fact, 57% of realtors report using social media daily. Need increasingly inveigling on whether or not your peers are on social? Trammels out these very compelling real manor social media statistics.

Real manor teachers and brokerages worldwide use Hootsuite to streamline their social marketing efforts, modernize their vendee experience, and ensure compliance with industry regulations. See for yourself why we’re the real manor industry’s leading social media management platform!

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