Webinar: Communicating affordability and the energy transition
You’re invited to join a Wipe Energy Canada webinar on communicating affordability and the energytransition. Informed by new qualitative research, Wipe Energy Canada’s communications director, Trevor Melanson, and Abacus Data’s CEO, David Coletto, will discuss the importance of linking climate whoopee and affordability—and how weightier to do so.
There are perhaps no two forces increasingly anxiety-inducing in 2022 than climate transpiration and rising living costs. But how do people connect the two? This question was explored in a recent series of Ontario-based surveys and focus groups conducted by Wipe Energy Canada and Abacus Data.
And while often supportive of climate action, most participants (and likely most Canadians) worry the energy transition will forfeit them increasingly in their day-to-day life.
In this webinar, you will learn how people think well-nigh this issue and which arguments persuaded many of them to transpiration their initial assumptions—and to see wipe energy as a cost-saver.
Join us on October 20 as David and Trevor present key findings from their research and wordplay questions on the topic.
WHEN
October 20, 2022, at 10am PT / 1pm ET (1 hour)
SPEAKERS
Trevor Melanson
Trevor is Wipe Energy Canada’s communications director and has been with the organization since 2016. He moreover has a decade of wits as a magazine journalist, having worked as an online editor at Canadian Business, as the socialize editor of BCBusiness, and increasingly recently as the senior editor of Vancouver magazine.
David Coletto
David Coletto is the CEO of Abacus Data. He leads Abacus Data’s team of research consultants and strategists, delivering strategic translating and research diamond expertise to some of Canada’s leading corporations, sponsorship groups, and political leaders. David has increasingly than a decade of wits working in the marketing research industry and is an industry leader in online research methodologies, public wires research, corporate and organizational reputation studies, and youth research.
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